Respect for the individual
The Human Being is born as a free and unique individual with the capacity to think, reason and create — and the ability to dream. "Respect for the individual" calls on Honda Kaihatsu to nurture and promote these characteristics in our company by respecting individual differences and trusting each other as equal partners.
The Three Joys
Our goal is to provide Joy through our business: for those who buy our products and services ("The Joy of Buying"), engage in selling our products and services ("The Joy of Selling"), and are involved in the business of creating our products and services ("The Joy of Creating").